Jarvan builds better Search campaigns, monitors CPA, ROAS, keywords, budget pacing, and search terms every morning, then turns wasted spend into concrete optimizations.
Building a campaign from scratch and keeping it healthy every day takes hours of expert work. Here is what most founders do instead - and why it leaks money.
$800-$2,000/month. Two-week build, then weekly check-ins. They optimize when they remember to. They leave for another client and you are back to square one.
One asset group, one black box, zero visibility. Google decides where the money goes - no structure, no keywords, no daily review. You hope it works.
Day 1: a fragile campaign you Googled into existence. Day 30: the same fragile campaign, because nobody has time to monitor and improve it every day.
Same brief, two outputs. Left: what Performance Max gives you. Right: what Jarvan gives you - a structured Search account, conversion intent, and daily optimization signals.
Brief: "CRM for freelancers in France." Google replies: ✓ Campaign created ✗ Structure: hidden ✗ Keywords: not provided ✗ Negatives: cannot add ✗ Audience: "AI optimised" Spend: $1,500/mo Reviewable: no
Brief: "CRM for freelancers in France."
Jarvan replies (58s):
2 search campaigns · FR · $50/d
24 keywords: "crm freelance",
"logiciel facture independant"...
38 negatives: "free", "template",
"job", "tutorial"...
8 ad variants: 2 angles x 4 hooks
Daily monitor: budget · CPA · queries
Performance levers: visible from day 1Sign in, then connect the Google Ads account you control. Tell Jarvan what you sell in one paragraph. It returns a conversion-ready Search account: campaigns, ad groups, keywords, RSAs, negatives, conversion goals, bidding strategies - built around the searches most likely to convert.
Four agents check in at 7am. They flag what changed, what is working, what is bleeding, and where the next ROAS gain is likely to come from.
New ad copy, fresh negatives, budget reallocation, A/B tests, scaling winners, killing losers. Jarvan turns each signal into a clear performance action.
If we were dishonest, we would put five checks in our column and five crosses everywhere else. Here is where each option actually wins.
| PPC freelancer | Performance Max | DIY | Other AI tools | Jarvan | |
|---|---|---|---|---|---|
| Monthly cost | $800-$2,000 | Free | Free | $99-$299 | $79-$249 |
| ROAS-focused optimization loop | Sometimes | Hidden | Manual | Partial | Daily |
| Keyword + negative coverage | Yes | Hidden | Manual | Partial | Yes |
| Daily monitoring & optimization | Weekly at best | No | No | Yes | Yes |
| Time to first reviewable plan | 3-7 days | ~15 min | 2-4 hrs | 20-40 min | 58 seconds |
| Available at 2am on a Sunday | No | Yes | Yes | Yes | Yes |
| Native Google Ads ownership | Depends | Yes | Yes | Depends | Yes |
Brief Jarvan once and get a full campaign draft - structure, keywords, ads, negatives, and the first optimization plan. Free forever. Upgrade to Pro when you are ready to connect Google Ads and optimize daily.
One real customer, deep numbers. Not just a quote - the timeline, the math, and the daily performance loop.
"I had never run Google Ads. Day 1, Jarvan built the whole account - 4 campaigns, 18 ad groups, 240 keywords. Then it watched it every morning and shipped one fix per day. 60 days later we are at 4.6x ROAS and I spend 12 minutes a week improving the account."
Each quote is written around the actual workflow: account build, daily monitoring, and performance improvements.
"Day 1, Jarvan built me a 12-ad-group account I could never have built myself. Then it shipped ~3 improvements per week for two months. CPA dropped 47%. The performance loop is what sold me."
"Replaced my agency. Same daily monitoring, more optimizations per month, 1/30th of the cost, and now I actually understand what is happening in the account."
"I had never run Google Ads. Jarvan built the campaign, watched it every morning, and shipped one improvement after another. Three months in, 63 optimizations shipped - and the account finally moved every week."
Jarvan focuses on the levers that actually move CPA and ROAS: query waste, keyword intent, budget pacing, ad testing, and conversion tracking.
Jarvan scans search terms, weak keywords, budget pacing, and conversion gaps before they quietly drain another week of spend.
Each recommendation is linked to the signal behind it: CPA drift, ROAS movement, low-intent traffic, winning ad copy, or budget pressure.
Insights show what changed, why it changed, and which Google Ads response came back, so you can connect actions to results.
Spent 6 years managing Google Ads for B2B SaaS and DTC brands at a Paris agency. Watched too many founders pay for a managed account that got 20 minutes of attention a week. Started Jarvan to build the tool he wished his clients had: one that earns its keep on day one by finding the performance work nobody has time to do.
Free lets you test the workflow. Paid plans add Google Ads connection, campaign creation, daily monitoring, and optimization execution. No per-spend fees, ever.
For evaluating the AI workflow before launching spend.
For founders running $500-$10K/mo on Google Ads who want daily performance work.
For agencies and operators managing portfolios of accounts.
Performance-first by design. Jarvan monitors spend, CPA, ROAS, search terms, and ad tests daily, then turns the best opportunities into concrete Google Ads improvements.
Based on the default 22% ROAS lift assumption from daily monitoring, waste reduction, and continuous optimization.
No tracking. Numbers update locally. Formula: spend x lift x 2 ROAS multiplier, minus Pro subscription.
After paying $948 for Pro, you would net $25,452 of incremental return from continuous optimization. That is a 27.8x ROI on the subscription.
Brief Jarvan once. Get a full campaign draft - structure, keywords, ads, negatives - free, no card. Upgrade when you are ready to launch and let Jarvan monitor every day.
No card · Free forever · Upgrade only when you are ready to launch